POUSTOVIT BRAND CONCEPT
PHILOSOPHY
Intelligence, genuineness and traditions are the basic values of POUSTOVIT brand. As for Lilia Poustovit the native design is an integral part of the world cultural processes. Therefore romantic conceptualism with ethnic background is a strategic direction of the brand. As the designer says, our roots and traditions will always be a source of the Big Idea.
COLLECTIONS
According to the schedule of the world fashion industry, Lilia demonstrates collections for POUSTOVIT brand at Ukrainian Fashion Week and Russian Fashion Week twice a year. In parallel the designer develops a separate line for the concept ATELIER 1 (POUSTOVIT FOR ATELIER 1) that is sold in the most famous concept-stores in the world: Dover Street Market (London and Tokyo), Le Form (Moscow), 10 Corso Como (Seoul) and L’Eclaireur (Paris).
HEROINE
Charismatic. Tranquil and harmonious. Natural in her ambivalence. Looks harmoniously in any environment. Trendsetter. Doesn’t look back at others. Creates her unique style.