LIFESTYLE COLLECTION
From the basic needs for everyone to more complicated in tailoring, but of course made with keeping the basic principles of the brand POUSTOVIT: 4 levels of quality: quality of fabrics – Italian jersey, mixes and silk, production quality, quality of cut and print.
This is the way what we call the second line the main source of inspiration – was used for the collection 2010-2011. Stones – pebbles and travertine, marble and granite. Natural raw «scrubbed» white-gray marble. The collection is cold from stone, the game of textures and a rich palette of gray, sandy-green and ashen shades of marble. Composed of dense jersey, matt polyester, mixed colors of khaki, sand and gray, gave fabrics with floral patterns, especially the lightly white romantic dresses and sun dresses with vintage tint brings renewal into this game.
Grey-green, mossy, soft grayish shades and bright-green colors contrasts combine with white linen lace detail. The style is clean and very distinct clear and confident. The image is soft, woven hair, slightly disheveled hair uncovered – the feeling of femininity and sincerity of the image, which keeps its substance under the heavy, bulky jackets, trench and jackets.
The basic ideas of the main collection of POUSTOVIT brand is to be comfortable and casual clothes. We retain the key message, but expand the audience… What we offer now is an experimental capsule collection. Young and democratic, creative and free minded – it is all about the target audience of this brand. This is an urban, intelligent clothing, but it is not denies of sports and easy ethnics accents In addition we decided to use the basic stuff from the archives of the brand – clothes outside of time, reasonable and necessary in any collection. And prompted us to this case a frequent requests our clients for repeat those or another pants of jackets. It’s an easy and cheerful conception sometimes with sense of humor and we are sure in its democratic pricing.